Most institutional money arrives after a category is named. By the time “devtools”
or “healthcare infrastructure” becomes a line in a deck, the pricing, the terms,
and often the best founders have already been claimed. Northbridge exists to be on the
other side of that moment — writing checks when a company looks like a small team with
an unfair insight, not a category leader in waiting.
We invest in two places where that insight tends to hide: infrastructure, where the
buyer is an engineer who cannot be sold a story, and vertical software, where the buyer
is an operator whose workflow nobody outside the industry understands. In both cases we
want founders who have already done the hard part — found the customers who feel the
problem most acutely — before they have raised anything meaningful.
We are not generalists. If a company does not sell software into a workflow where
switching costs compound, it is probably not for us, and we will say so in the first
meeting rather than the fourth.
Seed · 2022
A two-person team rewriting freight dispatch
Arcline Freight came to us with a working prototype and eleven phone interviews with regional fleet owners. No revenue, no demo day, no warm intro. We wrote the seed check because the founders had already done the unglamorous work of sitting in dispatch offices.
Seed · 2021
A reconciliation API built by someone who lived the problem
Cadence Systems was founded by a former payments infrastructure engineer who had spent four years watching mid-market finance teams reconcile bank data by hand. She had three design partners before she had a company. We led her seed round in 2021.
Seed · 2022
A clinical tool sold by the people who would use it
Tessera Health was two nurse practitioners and a contract engineer building prior-authorization software for the clinics they had worked in. Their first fifteen customers came from their own professional network. That is the pattern we look for: distribution insight that predates the company.